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Ballina Expansion Signifies Regional Growth

Ballina Expansion Signifies Regional Growth

The ripple effect of strong markets in Sydney has seen significant growth and the consistency of property prices remain across the growing Northern Rivers region.

Incorporating townships such as Port Macquarie, Forster, Brunswick Heads, Ballina and everywhere in between, the Northern Rivers has seen property prices remain at high levels, with street and town price records continuing to tumble.

This, along with its commitment to providing quality real estate service throughout the region, has prompted Elders Lifestyle Group to solidify its local position with the recent opening of its new flagship Ballina office.

Already boasting offices spreading from Forster to Brunswick Heads, the group has continued its aggressive expansion across Northern NSW, with the newly acquired office strategically positioned with proximity to both the Evans Head and Brunswick Heads bases.

Elders Lifestyle Group is now fully committed to the Mid North Coast, Macleay Valley, Clarence Valley and Northern Rivers regions of NSW, representing residential sales across all price categories, incorporating a commercial real estate arm and a huge property management department with over 6000 properties currently under management.

Elders Lifestyle Group CEO, David Gray, says the Ballina office opening represented a “game changer” for the group.

“The opening of the Ballina office enables us to further expand our footprint across the Clarence Valley and Northern Rivers,” says Mr Gray.

“By uniting our offices in Grafton, Yamba, Evans Head, Casino, Lismore, Ballina, and Brunswick Heads, we’re poised to enhance our services and create greater opportunities for the entire community.”

Head of Brand and Experience, Elders Lifestyle Group, Jonathan Maggs, says although the company was headquartered in Port Macquarie, its office acquisitions has seen it grow to a significant 20 office strong group, with Ballina representing a magnificent milestone.

“Ballina is a really strong pocket that sits at a mid-point between our current network,” Mr Maggs explained.

“We have not had a presence until now and as well as expanding into a new market, we plan on really reinvigorating the brand in that area.”

Mr Maggs says sales across the region has remained steady with the effects of Sydney real estate often felt by local markets 3-6 months on.

“It’s safe to say that prices are very high and the market still very strong. Prices have remained consistent across the board and aren’t dropping,” he explained.

“Although the time on market has extended to a degree, week on week we are seeing price records fall. For example, a penthouse apartment in Port Macquarie recently sold for over $5 million were previously top apartment price was $4 million.”

Mr Maggs added that he believed the market would remain “fairly stable” for the rest of the year.

“There is still an influx of people coming from Sydney to the outer regions, which is keeping our markets really buoyant. Last year we sold 800 residential properties with a view to transacting 1000 in 2024 which we are on target for.”

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